Keynote Speakers

Dr. Russell James
Dr. Russell James

Chaired Professor, Texas Tech University

Keynote: How To Make an EPIC Fundraising Ask: The Story Principles of Successful Major Gift Requests

Want to make an EPIC fundraising ask? Start with an EPIC story for your prospective donor hero. This presentation looks at the science and the story principles behind powerful major gift requests. We'll look at fun examples from the hero's journey archetypal "guiding sage" characters like Obi-Wan Kenobi, Morpheus, and Gandalf the Grey. But beyond the fun stories, this presentation dives into the phrases and strategies that work in the real world to make a compelling fundraising ask.

Biography
Johni Hays
Johni Hays

Executive Vice President, Thompson & Associates

Keynote: Following Your Passion to True Happiness

Join us for this inspiring and engaging keynote program with CGP Hall of Famer Johni Hays, JD, Executive Vice President, Thompson & Associates. Johni shares her professional journey in charitable gift planning, as well as her tips and lessons learned along the way — giving great insights to charitable gift planners. Johni will share her determination and passion for the national RIFT project — one of the many ways she gives back to our profession.

Biography
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